To launch WF360's CEO Susan Bird's new book on communication and leadership: The ABC's of Authentic Conversation, a new website was needed that employed a layout and visual identity distinctly different from previous WF360 graphic designs.




The ABC's website used a bright green as the primary color with a mix of WF360's standard Futura font for large sections of text along with a new Adobe Serif font for major section titles.


Due to a very short deadline (just 4 days) and the desire for a much more graphical layout than standard HTML-coded designs permit, the entire site was executed as a series of large bitmap images. The advantage of using the large graphic approach was the extra freedom in the layout which is shown on the "What's Inside" Page linked at right.