Brandversation™ is a new company formed in 2005 that will provide communication platforms for marketers and thought-leaders to connect in engaging conversations that lead to new strategies in creating brand "connection" with target audiences.


This marketing booklet is part of a launch initiative to position Brandversation™ as THE company for marketing and brand professionals. The layouts were kept to a minimal color palette and utilized bold, silhouette graphics to reflect the simplicity and directness of Brandversation's communication and brand solution.


When launching a new brand/service/company it's important to define a clear need for your offerings so I started with a simple statement of "problem" and then went through the process of exploring the "solution" in 5 easy steps. Text was kept to a minimum since this is considered a "teaser" promotion as a pre-launch of the company prior to the distribution of more evolved and detailed brochure and website materials.


To keep the format interesting I went with a wide-format page layout that allowed for a better "canvas" to display the figures and text side-by-side. The Brandversation orange was used a a highlight color throughout the mostly gray/tan designs with a "big finish" at the end with a colorful globe illustration.