This website was developed as a launch platform for Wf360’s new word-of-mouth program: Brandversation. The Brandversation illustrative characters called “wommers” were featured prominently on the home page in tandem with the original Wf360 logo to help bridge the two visual identities. The light green and blue color palette for Brandversation (a departure from past Wf360 visuals) lent a sense of comfort and ease to the brand which matched the whimsical nature of the wommer characters. The opening intro animation was created within flash using a traditional cartoon character walkcycle animation as a guide.