To extend the impact and reach of ProSight’s marketing messaging a new promotional video was created that highlighted the many benefits of the Company’s software solution as well as the expertise behind the operations of the company. Although the budget for the package design was limited I was nevertheless interested in finding a solution that was different from the ubiquitous black DVD cases typically deployed for storage and mailing.

Through research I was able to source these unique clear-plastic “jewel” DVD cases that employed custom die-cut printable inserts to allow for imagery and messaging on 4 surfaces of the case (front back exterior and open-layout interior). In order to give the case a look that would stand out from some of the previous ProSight mailings I extended the library of graphic elements for the ProSight brand with additional line artwork and a broader range of hues within the original brand palette.