For the ProSight 2006 Customer Summit my personal goal was to up-level the graphic complexity for the event brand through a variety of highly illustrative and color print pieces including the onsite event signage. Taking a cue from the location, several “Western”-themed designs were generated for a variety of signs strategically placed through the conference location.

With over 15 unique signs to produce, the challenge was discovering ways to differentiate the various sessions, keynotes, directionals and recreational activities from each other while still maintaining a sense of visual family between the entire set. I settled on a core design for the information-heavy signs geared towards the “business” of the conference and more visually colorful and abstracted illustrations for the “fun” conference activities and receptions. Highlighted within these designs is the 2007 event logo which was intended to be a visual evolution of the previous Summit identity.