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ProSight Capital Planning KitThis marketing kit was developed as a leave-behind and direct-mail piece that would engage potential customers through its fun and humorous take on the many challenges large businesses and organizations face when managing documents and processes. For the opening pages I created a series of illustrations that depicted employees and business leadership facing difficulties in various office scenarios. The second half of the book included software screenshots that could be drawn on with erasable markers. The book was custom die-cut chipboard with digital printing and lamination to allow for an easy-to-use surface for the markers. |
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