ProSight held an annual customer summit to highlight new product development, allow customers and clients to network and build interest in the company’s many software solutions. These are just a few of the many logo concepts generated for the 2005 event logo which went through an exhaustive exploratory process. The final logo embodied several different concepts including a wave form to represent the island location of the summit, arrows to reflect the concept of expanding the product into multiple business applications and the circular shape which was an ongoing motif for the company and its software interface.