When ProSight deployed its first online paid placements, there were a lot of “firsts” for the company and the marketing department. I created this analysis and review document to help inform future ad spend as well as highlight best practices learned through implementation. With a controlled and targeted ad budget, ProSight’s marketing department worked diligently to create measureable results for every dollar spent, e.g., X dollars spent resulted in Y number of sales leads. The ongoing mission of metrics and analysis helped ProSight to develop an advanced tracking system within its website that was more accurate than many larger competitors in the industry.