The last major project I completed for Wf360 was a complete website redesign for 2007. I proposed a more abstract concept for this latest version that took the form of a visual composition that would intrigue the viewer with evocative imagery rather than try to explain the many various products and services of the company in a traditional literal corporate fashion. I believe the end result is fun, intriguing and unique which is a great combination to see in any work. This was a case where creativity helped tell a story that wasn't materializing through pages of text.

I give lots of credit to the team at Wf360 for being brave with the new design and supporting its development with collaborative feedback. Client response has been positive with praise for the simplicity of the design and ease-of-access to the consolidated information.