In the spring of 2004, WF360 hosted the first Arab-Western Businesswomen's Summit in New York. The one-day event was a gathering of business leaders from across the globe to discuss leading topics on the role of women and leadership in business. The summit was one of the first of its kind to feature several prominent arab women speakers from the realms of business and academia.



When approaching the Arab-Western graphic themes I decided to introduce a new yellow-orange color scheme to the WF360 palette since this was a unique program that could be branded separately from the standard WF360 blues and greens. Although time was extremely short to execute the website design I decided to go with a flash-based site to increase visual impact.


For related poster designs please see: "Arab-Western Summit Print Designs".