In the spring of 2004 WF360 hosted the first Arab-Western Businesswomen's Summit in New York. The one-day event was a gathering of business leaders from across the globe to discuss leading topics on the role of women and leadership in business. The summit was one of the first of its kind to feature several prominent Arab women speakers from the realms of business and academia.



The posters featured here were displayed at the Altria Corporate Offices in New York. These designs were generated shortly after the launch of the companion website with some carry-over of the same graphic elements and colors. I decided to utilize a palette that trended further away from the WF360 core brand colors. I moved the colors from the new Arab-Western website into secondaries of yellow-orange and red-purple which complemented the themes of the summit but also reproduced better in printed form over the darker blues and very bright yellows of the website. The final print dimension for both posters was 2' X 3'.