Wf360 regularly sent out seasonal e-mail communications to highlight their products as timely gift items for friends and co-workers. Starting in 2006, Wf360 included new Brandversation visual elements into their marketing materials. The two Brandversation characters called “wommers” (Word Of Mouth Marketing characters) opened up a variety of illustrative opportunities. I continuously found new and fun ways of generating scenarios and themes for the wommers to inhabit. The winter-themed scene in this e-mail was a combination of stock artwork for the background and custom drawn illustrations of the wommers.